Sadia brings a wealth of arts, media, and not-for-profit experience to her role as CEO, Inspirit Foundation.

Before joining Inspirit, Sadia was Managing Director, ROM Canada at the Royal Ontario Museum where she focused on digital content and amplifying Indigenous narratives. Before the ROM, Sadia commissioned documentary and current affairs projects from across the country as Director, Original Program Development, CBC News and Centres. She also led Women in Film and Television-Toronto (WIFT-T), a not-for-profit that supports the training and advancement of women in the screen-based industry. 

Sadia began her career as a journalist, creating hundreds of hours of original, critically acclaimed current affairs and documentary content for Vision TV, CBC and TVO.  She has won dozens of awards for her journalism, and has been honoured for her leadership. She sits on many boards, juries, and advisory committees and is often asked to speak about media/arts, equity, gender and leadership.